About Us


Why Hafren Furnishers?

Hafren Furnishers established 1965 – now Wales’ largest furniture store.

Hafren Furnishers, has been trading for over 55 years and remain one of the leading independent retailers in the furniture industry today. We are located in the small scenic town of Llanidloes just off the A470 at the heart of Wales, named after the River Severn – Afon Hafren, which runs through the town. (Pictured above, some of the Hafren Sales team celebrating 50 years of success with Bryn Terfel)

Still proudly operating as a family business we have an enviable reputation and continue to be the ‘favoured’ retailer furnishing thousands of homes across England and Wales. We are within an hour’s reach of Shrewsbury, Hereford, Dolgellau, Ceredigion and Brecon. We are a comfortable two hour drive from Manchester, Liverpool, Birmingham, Bristol, Cardiff and Swansea.

Immediate delivery on stocked items is free throughout England and Wales, we operate a modern fleet of six vehicles with two man professional and experienced delivery teams.

Our philosophy is simple; we display the widest choice of quality contemporary and traditional leading brand names such as Ekornes Stressless, Parker Knoll, G Plan, Duresta, Himolla, Tempur and Ercol at the most competitive prices.

Unrivalled personalised service is at the very heart of our business, our team of friendly and knowledgeable staff are on hand to help customers make the right choices. We have one of the largest showrooms in the country to ensure our customers are spoilt for choice!

We offer the largest Bed Studio in Wales where customers can try all leading bed and mattress brands in comfort. Sealy, Hypnos, Tempur, Harrison, Vispring, Silent Night and Rest Assured are just some of the brands on offer.

Our state of the art designed Ekornes Stressless studio, (the first in Wales) displays the latest range of Stressless chairs, sofas and home entertainment units.

The Beginning

In 1965 Mike Morgan spotted a gap in the market whilst running his dairy business. On his milk round he began selling the odd piece of furniture on the back of his milk float such as a stool or small table. His customers repeatedly asked him to bring additional items and consequently, the Hafren Furnishers concept was born.

The business has flourished over the years with constant investment, improvements and expansion. Our showroom offers 70,000 sq feet of furniture displays for every room in the house including Living, Dining, Bedroom, Home Office and Conservatory furniture. Today, the next generation of the Morgan family continue to drive the business forward and are very much at the heart of Hafren Furnishers.